The Best Influencer Ad I Have Ever Seen

I co-run RentMyHeader, and I can honestly say that DataBuddy's sponsorship of @dominikkoch's X profile is the best influencer ad I have ever seen.

There's so many things it does right. I'll be using it as an example for customers going forward. Here's why it's so good and what you should copy.

1. Sponsored disclaimer in the banner

This makes users trust the company more, not less.

Native ads sound great, but people are becoming numb to them. A direct, transparent sponsorship shows that the creator is willing to put their name on your product. Consumers respect that and assign real value to it.

Transparency is a trust signal. Use it.

2. The ad doesn't dominate the profile

Influencer ads work because consumers know the product is good enough for the creator to endorse. This is why some companies are throwing $30-100K at midsize creators for a sponsorship. It really makes a difference in terms of authenticity and conversions.

Micro-influencers are even better if you do it right. An order of magnitude cheaper per impression, they have their own niche followings, and the same ability to blow up as a bigger account (especially if trained). By letting the creators keep their identity, you make the sponsorship even stronger.

Nobody trusts a creator whose entire profile is an ad.

3. The background is a product demo

Enough said. If your product can speak for itself, give it a microphone.

The banner background is a screenshot of DataBuddy's actual analytics dashboard. Visitors see the product without anyone having to sell them on it.

4. Custom branded short link with tracking

We're working on adding this to our platform, but DataBuddy already has this built in. The short link gives you concrete analytics and is fully visible on the profile. No long, ugly UTM parameters.

Brands will be able to track clicks and conversions, and have a dashboard where they can see how all their sponsored creators are performing at once. I can't wait to ship this.

5. A second ad disclaimer

For a company of DataBuddy's size, this may or may not be overkill. But if you are marketing a massive company, you should almost definitely do this. There's a much higher chance of an audit (usually triggered by consumer complaints), and a second disclaimer in the bio is a strong shield against legal issues.

Massive respect to DataBuddy for setting this example. And again, I believe it actually improves conversions and increases trust.

6. It's just beautiful

Looking at this profile sparked joy. That's not something you can say about most ads.

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Some context

Dominik works as an engineer here, and this partnership was done through our platform. We also use DataBuddy internally and love it, so Dominik can endorse the product wholeheartedly. That matters a lot when you're sponsoring a creator.

I think the future of influencer partnerships will look a lot like this. Honest, transparent, legal, good-looking, and with analytics so you can tell how a partnership actually converted.

If you're looking at partnerships as a distribution channel, happy to advise for free and share more about our platform.

• Book a meeting with me
• Partner with Dominik